Shri Bal Raj Anand was the pioneer in establishing fitness and track & field business at Lahore in 1941. It was re-established at Meerut in 1950 after partition. Adarsh Anand joined him in 1960 and the business took great strides to enter international market.

Today Adarsh Anand and his son Himanshu Anand are a force at ATE. They have taken the business to every corner of the world and ATE is the most sold brand worldwide. After co-operation with NORDIC SPORTS – SWEDEN during last two years it is making great waves all over the world. It would not be long before ATE/NORDIC will be a global brand.

Nordic has already supplied equipment to all the major International events for last 60 years including all Olympic Games, World Championships etc.

ATE equipment was used to win medals at

  • Panam Games 2005
  • Asian Athletic Championship, Incheon 2005
  • Asian Junior Athletic Championship 2006
  • Asian Games, Doha 2006
  • Asian Athletic Championship 2007
  • World Universiade Games, Bangkok 2007
  • World Military Games, Hyderabad 2007

ATE/NORDIC equipment has been selected for

  • BEIJING OLYMPICS, BEIJING 2008
  • COMMONWEALTH YOUTH GAMES, PUNE 2008

ATE/NORDIC are constantly innovating new products to serve athletes.

We are projecting new products i.e. Track & Field, Sports shoes, Multi Gyms, Gymnastic equipment, Basket ball equipment, Goal Posts, Mats & other fitness equipment.

We look forward to your strong support.

 

 

Adarsh Anand
Himanshu Anand