Shri Bal Raj Anand was the pioneer in establishing fitness and track & field business at Lahore in 1941. It was re-established at Meerut in 1950 after partition. Adarsh Anand joined him in 1960 and the business took great strides to enter international market.
Today Adarsh Anand and his son Himanshu Anand are a force at ATE. They have taken the business to every corner of the world and ATE is the most sold brand worldwide. After co-operation with NORDIC SPORTS – SWEDEN during last two years it is making great waves all over the world. It would not be long before ATE/NORDIC will be a global brand.
Nordic has already supplied equipment to all the major International events for last 60 years including all Olympic Games, World Championships etc.
ATE equipment was used to win medals at
ATE/NORDIC equipment has been selected for
ATE/NORDIC are constantly innovating new products to serve athletes.
We are projecting new products i.e. Track & Field, Sports shoes, Multi Gyms, Gymnastic equipment, Basket ball equipment, Goal Posts, Mats & other fitness equipment.
We look forward to your strong support.